diff --git a/crates/ezidam/src/page.rs b/crates/ezidam/src/page.rs
index 71d531f..0f83e7c 100644
--- a/crates/ezidam/src/page.rs
+++ b/crates/ezidam/src/page.rs
@@ -33,6 +33,7 @@ pub enum Page {
     AdminUsersView(AdminUsersView),
     AdminUsersNew(AdminUsersNew),
     AdminRolesList(AdminRolesList),
+    AdminRolesNew(AdminRolesNew),
 }
 
 impl Page {
@@ -62,6 +63,7 @@ impl Page {
             Page::AdminUsersView(_) => "pages/admin/users/view",
             Page::AdminUsersNew(_) => "pages/admin/users/new",
             Page::AdminRolesList(_) => "pages/admin/roles/list",
+            Page::AdminRolesNew(_) => "pages/admin/roles/new",
         }
     }
 
@@ -91,6 +93,7 @@ impl Page {
             Page::AdminUsersView(_) => "User info",
             Page::AdminUsersNew(_) => "New user",
             Page::AdminRolesList(_) => "Roles",
+            Page::AdminRolesNew(_) => "New role",
         }
     }
 
@@ -122,6 +125,7 @@ impl Page {
             Page::AdminUsersView(_) => Some(AdminMenu::Users.into()),
             Page::AdminUsersNew(_) => Some(AdminMenu::Users.into()),
             Page::AdminRolesList(_) => Some(AdminMenu::Roles.into()),
+            Page::AdminRolesNew(_) => Some(AdminMenu::Roles.into()),
         }
     }
 
@@ -151,6 +155,7 @@ impl Page {
             Page::AdminUsersView(view) => Box::new(view),
             Page::AdminUsersNew(new) => Box::new(new),
             Page::AdminRolesList(list) => Box::new(list),
+            Page::AdminRolesNew(new) => Box::new(new),
         }
     }
 }
diff --git a/crates/ezidam/src/routes/admin.rs b/crates/ezidam/src/routes/admin.rs
index 5d90582..481cbb7 100644
--- a/crates/ezidam/src/routes/admin.rs
+++ b/crates/ezidam/src/routes/admin.rs
@@ -38,6 +38,8 @@ pub fn routes() -> Vec<Route> {
         admin_users_totp_backup_delete,
         admin_users_info_update,
         admin_roles_list,
+        admin_roles_new,
+        admin_roles_new_form,
     ]
 }
 
@@ -134,4 +136,11 @@ pub mod content {
         pub user: JwtClaims,
         pub roles: Vec<Role>,
     }
+
+    #[derive(Serialize)]
+    #[serde(crate = "rocket::serde")]
+    #[derive(Clone)]
+    pub struct AdminRolesNew {
+        pub user: JwtClaims,
+    }
 }
diff --git a/crates/ezidam/src/routes/admin/roles.rs b/crates/ezidam/src/routes/admin/roles.rs
index 70da22b..ebefb8a 100644
--- a/crates/ezidam/src/routes/admin/roles.rs
+++ b/crates/ezidam/src/routes/admin/roles.rs
@@ -1,6 +1,7 @@
 use crate::routes::prelude::*;
 use rocket::{get, post};
 use roles::Role;
+use std::str::FromStr;
 
 #[get("/admin/roles")]
 pub async fn admin_roles_list(
@@ -23,3 +24,56 @@ pub async fn admin_roles_list(
         .map(|flash| Page::with_flash(page.clone(), flash))
         .unwrap_or_else(|| page.into()))
 }
+
+#[get("/admin/roles/new")]
+pub async fn admin_roles_new(admin: JwtAdmin, flash: Option<FlashMessage<'_>>) -> Result<Template> {
+    let page = Page::AdminRolesNew(super::content::AdminRolesNew { user: admin.0 });
+
+    Ok(flash
+        .map(|flash| Page::with_flash(page.clone(), flash))
+        .unwrap_or_else(|| page.into()))
+}
+
+#[derive(Debug, FromForm)]
+pub struct RolesNewForm<'r> {
+    pub name: &'r str,
+    pub label: &'r str,
+}
+
+#[post("/admin/roles/new", data = "<form>")]
+pub async fn admin_roles_new_form(
+    _admin: JwtAdmin,
+    mut db: Connection<Database>,
+    form: Form<RolesNewForm<'_>>,
+) -> Result<Flash<Redirect>> {
+    // Parse name
+    let name = match RoleID::from_str(form.name) {
+        Ok(role_id) => role_id,
+        Err(_) => {
+            return Ok(Flash::new(
+                Redirect::to(uri!(admin_roles_new)),
+                FlashKind::Danger,
+                "Invalid role name",
+            ));
+        }
+    };
+
+    let mut transaction = db.begin().await?;
+
+    // Insert role in database
+    if let Err(e) = Role::insert(&mut transaction, &name, form.label).await {
+        return Ok(Flash::new(
+            Redirect::to(uri!(admin_roles_new)),
+            FlashKind::Danger,
+            e.to_string(),
+        ));
+    }
+
+    transaction.commit().await?;
+
+    Ok(Flash::new(
+        Redirect::to(uri!(admin_roles_list)),
+        FlashKind::Success,
+        "Role has been created.",
+    ))
+}
diff --git a/crates/ezidam/templates/pages/admin/roles/new.html.tera b/crates/ezidam/templates/pages/admin/roles/new.html.tera
new file mode 100644
index 0000000..47a8664
--- /dev/null
+++ b/crates/ezidam/templates/pages/admin/roles/new.html.tera
@@ -0,0 +1,78 @@
+{% extends "shell" %}
+
+{% import "utils/form" as form %}
+
+{% block content %}
+<div class="page-header d-print-none">
+    <div class="container-xl">
+        <div class="row align-items-center">
+            <div class="col">
+                <div class="page-pretitle">
+                    Admin dashboard
+                </div>
+                <h2 class="page-title">
+                    Roles
+                </h2>
+            </div>
+        </div>
+    </div>
+</div>
+<!-- Page body -->
+<div class="page-body">
+    <div class="container-xl">
+
+        {% if flash %}
+        <div class="alert alert-{{flash.0}}" role="alert">
+            <h4 class="alert-title">{{ flash.1 | safe }}</h4>
+        </div>
+        {% endif %}
+
+        <form id="new_role" action="" method="post" autocomplete="off" class="card">
+            <div class="card-header">
+                <h3 class="card-title">New Role</h3>
+            </div>
+            <div class="card-body">
+                <!-- Name -->
+                <div class="mb-3">
+                    <label class="form-label required" for="name">Name</label>
+                    <div>
+                        <input name="name" id="name" type="text" placeholder="Enter name"
+                               class="form-control"
+                               required>
+                        <small class="form-hint">
+                            This name identifies the role inside the system. It is not public.<br>
+                            Allowed characters: <code>[a-z][0-9]-</code>
+                        </small>
+                    </div>
+                </div>
+
+                <!-- Label -->
+                <div class="mb-3">
+                    <label class="form-label required" for="label">Label</label>
+                    <div>
+                        <input name="label" id="label" type="text" placeholder="Enter label"
+                               class="form-control"
+                               required>
+                        <small class="form-hint">
+                            The label is shown to the users.
+                        </small>
+                    </div>
+                </div>
+
+            </div>
+            <div class="card-footer text-end">
+                <button type="submit" class="btn btn-primary">Submit</button>
+            </div>
+        </form>
+    </div>
+</div>
+
+{{ form::disable_button_delay_submit(form_id="new_role") }}
+
+{% endblock content %}
+
+{% block libs_js %}
+{% endblock lib_js %}
+
+{% block additional_js %}
+{% endblock additional_js %}
diff --git a/crates/roles/src/database.rs b/crates/roles/src/database.rs
index 40e6be2..ad9f30e 100644
--- a/crates/roles/src/database.rs
+++ b/crates/roles/src/database.rs
@@ -1,6 +1,7 @@
 use crate::error::Error;
 use crate::Role;
 use database::sqlx::SqliteExecutor;
+use database::Error as DatabaseError;
 use database::Roles as DatabaseRoles;
 use id::RoleID;
 
@@ -23,4 +24,21 @@ impl Role {
             .map(Self::from)
             .collect::<Vec<_>>())
     }
+
+    pub async fn insert(
+        conn: impl SqliteExecutor<'_>,
+        name: &RoleID,
+        label: &str,
+    ) -> Result<(), Error> {
+        DatabaseRoles::insert(conn, &name.0, label)
+            .await
+            .map_err(|e| match e {
+                DatabaseError::UniqueConstraintPrimaryKey => {
+                    Error::NameNotAvailable(name.to_string())
+                }
+                _ => e.into(),
+            })?;
+
+        Ok(())
+    }
 }
diff --git a/crates/roles/src/error.rs b/crates/roles/src/error.rs
index 47def78..613a748 100644
--- a/crates/roles/src/error.rs
+++ b/crates/roles/src/error.rs
@@ -5,4 +5,7 @@
 pub enum Error {
     #[error("Database: {0}")]
     Database(#[from] database::Error),
+
+    #[error("The name \"{0}\" is not available.")]
+    NameNotAvailable(String),
 }